Every beauty professional is interested in not only providing high-quality services but also increasing their income. We will tell you how to skillfully upsell services and products and what secrets will help you increase your average check.
An important aspect of every beauty professional's work is not only their professional skills but also the income they receive from providing services. It is necessary not only to perform the procedure well but also to skillfully and convincingly sell additional services that benefit the client. We have prepared several tips that will help increase your average check and improve your clients' loyalty.
The first way to increase your average check is by selling additional compatible services that might interest the client. For example: eyelash tinting in addition to eyebrow tinting, facial waxing, light daytime makeup, or eyelash extension removal. Braids with rings are also popular right now; they are done very quickly and become a stylish accent to the client's look.
Set up a small shelf with care products for upselling cosmetics for home use. Many clients have dry skin, and besides moisturizing before the procedure, daily home care for eyelashes and eyebrows is relevant for them. Concentrates like LashPlex, BrowElixir, Aqua fluid, and concentrates from Zola, Okis, Lendi, Sculptor are great for upselling, both in full-size formats and in sachets, as are growth oils for lashes and brows. Don't forget to add styling products: waxes and gels, so clients can purchase the necessary items right after the procedure. For home use, masks from Elan are excellent, as they maintain the hair color when the next appointment with the brow artist isn't coming up soon.
The assortment of products for upselling can be very wide: makeup pencils, brushes, lip balms, eye patches, decorative cosmetics, makeup removers, makeup sponges, cosmetic bags, and much more.
Incorporate bundled procedures into your service arsenal. It will be convenient for clients to get several procedures done at once, for example, eyebrow and eyelash lamination simultaneously, spending less time on it.
Implement a loyalty system. Offer a discount for visiting procedures together with a friend or mother. This will be a cool "girls' routine" for clients who are friends, where they also get a nice bonus in the form of a small discount.
Order gift certificates, which will be an excellent gift for loved ones and help attract new clients. Ask clients and models to leave reviews about your services on social media or specialized platforms.
Selling mini-courses can be very relevant for young women who travel often and cannot visit the artist constantly, or simply want to learn how to properly care for themselves at home. Courses in the "Self-Makeup Artist" or "Brows for Yourself" format are very popular right now.
Don't forget about timely price increases for your services. Financial accounting and regular recalculation of service costs can reveal gaps in your finances. Your service prices should be current and justified by an accurate cost calculation. We recommend increasing your prices no more than once every six months. Always warn your clients about a price recalculation at least 2-3 weeks in advance.
All these recommendations for organizing your work will help increase your average check, secure the loyalty of your clients, and increase your own income.
We wish you good luck on your path to development!